W is a fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling. Understanding the changing fashion requirements of the woman, we felt the need of one-stop solution for all style queries. With the same thought, we introduced the brand W that caters primarily to the work and casual wear requirements of modern Indian women who has an independent mindset. We also did an in-depth market research and data analysis to accentuate the fit, quality and comfort of our products. We believe our data-centric approach, supported by our innovative and institutionalized design process and experienced design team allows us to develop new and differentiated trends. Keeping the pace with ever-evolving demand of fashion-conscious genre, we have also explored trendy minimalist occasion wear.